Dress for Your Future

Color is one of the things that makes us different and extraordinary.

Embrace the joy and power of color & style.

If you’ve come here you may be looking to…

Find your best colors and style
Understand how to use your colors to create results
Clarify and simplify your shopping choices
Enhance your beauty, power, and confidence
Fall in Love with yourself
Feel radiant

There is a lot of information out there about color, style and personal image. I want to make it simple for you. I want you to feel empowered when choosing what to wear for any event. I want you to see your own beauty. I want you to absolutely fall in love with yourself.

I believe that Radiance is Beauty.

Here’s what you can let go of when we do your color palette and style session.

Wasting money on clothing, styles, and colors that don’t make you look your best (no matter what the sales person in the store says is “trending”).
Comparing yourself to others.
Beating yourself up about your face, your body or how you present yourself.
Unconsciously dressing the way you did in high school or college
Confusion about what to wear whether it’s a business meeting or a date.
Feeling like something’s missing in your closet when you get dressed.
Dressing “good enough” using colors that don’t necessarily enhance you.
Trying to fit yourself into the template of your profession (“therapists dress like this”, “yoga teachers dress like this”, “financial advisers dress like this”. All the while knowing it just doesn’t feel right to you.

Our session will change your life. I promise.

Whether you are in transition or just wanting an update to your color and style….

You will have a self-image that reflects your inner essence.
You will know with certainly what colors look great on you.
You’ll know exactly how to combine easy outfits that work and make you feel beautiful.
You’ll know how to use your style facets to make your personal image unique to you.
Shopping will be easy and fun. You’ll save money. You’ll know what works for you. You’ll trust yourself.
You’ll look professional in a way that feels like the best presentation of you.
You’ll have a color palette customized for you and a style that’s unique to you.
Your clothes and style will quickly express who you are without saying a word.
You’ll have all the colors you need to create website and marketing that brings your essence to life in your business.
You’ll increase your credibility immediately.
You’ll have way more fun getting dressed!

I do this work for a reason beyond color, style and personal image.

Everyday women look in the mirror and criticize the way they look, compare themselves to others, are unloving to themselves about their face, their bodies, their business.

We tend to carry our past into our present. Our old stories of who we were: an overweight teenager or the kid never chosen for prom queen.

We think we’re too old and have too many wrinkles or our nose is too big.

That makes it hard to create a present and future that honors who we are now, who we are becoming in our business or life, and how we present ourselves to the world.

We use old stories to give away our power – to undermine our self-confidence, our self-love and our self-esteem. We become self-conscious about how we look or how we show up to a business meeting.

Clothes at their best should reflect who you’re becoming and the future you are creating.

Did you know research has found that 86% of all communication is visual and that people make a judgment about who you are in 10 seconds? So what you actually say has less to do with your success than you may think.

Whether you’re building your business or reinventing yourself, personally, what you wear is your brand.

This strategy is the most overlooked and undervalued to becoming irresistible to clients, customers, even the love of your life.

You see, we all have an “invisible spotlight” – a magnetism that naturally draws people to us. But many women avoid that spotlight. They’ve learned to dumb themselves down or dress in a way that makes them just invisible enough to fit in, be accepted and not ruffle feathers.

I think it’s time to change that, don’t you? For ourselves and for all the girls coming after us.

A little about me…

I fell in love with creativity, color, beauty (and clothes) when my aunt took me shopping before I started first grade. I remember how powerful and excited I felt because she let me choose. What does a 6 year old choose? I chose the brown dress with a sash and little pin on the collar.

In 1978, I had my colors done. I realized then that this was not just about the superficiality of color, clothes and trends but an inner energy of who you are as well. Later I trained to do Color Palettes in the lineage of Suzanne Caygill. A dream come true.

I realized the power of color and the unique core expression that lives inside each one of us.

In the process, I discovered the foundational cornerstones of my business: Soul Vision, Natural Marketing Style, Permanent Prosperity and the power of Color Psychology. Those 4 components solved the mystery of message, marketing, money, and magnetism. They solved the mystery of brand, business success, and beauty.

We are unique and yet I see women trying to look like the models in Vogue or chasing trends.

Remember that little 6 year old girl who got to choose her dress for first grade? Here’s how color and design changed her.

She’s an adult now and she knows how to dress with intention for every meeting and event. She knows what result she wants to create and how to use color psychology to create it.

Color can either make you approachable or not. It can make you feel harmonious so people actually find it easier to talk to you or not.

I use it when I lead a meeting in a way that puts me in charge without saying a word. The right colors give me choice and power to present myself in ways that work.

They will make you irresistible to the people you want to work with.

One of my best stories happened right before the pandemic. I was in a workshop, dressed in my off-white and my skin tone, and I had on the best Converse satin sneakers with satin laces. I was there to take the workshop. I wasn’t leading it and had no thought about attracting clients. Six (yes, that’s 6) out of the 50 people in the workshop came up to me to ask about working with me!

That is the magic of color and personal style.

It takes the “trying” out of attracting clients. It turns self-consciousness (do I look ok?) into self-confidence. It allows you to walk into a room and be known without saying a word. And I think most important, it allows you to take all the attention off yourself and simply show up to serve others.

You came here looking for something.

I know that choosing a color and personal style consultant is an important choice.

When I did it many years ago, it changed my life forever. When I began to dress in my colors; when I learned and understood how to use my style facets I began to look like me and no one else. I could walk into a room and not feel the need to push to be seen or respected. I was taken seriously and my credibility skyrocketed. I felt confident and beautiful no matter whether I was in a meeting or on a date with my husband.

What’s important about that?

When I am leading it means I can be there for others with no attention on myself. It’s one of the most powerful tools I’ve received in my life. And I want you to have it too.

Let’s look together to see what you need. Fill out the assessment and click to chat with me.

Seasonal Color Palette Collages.

color palette collages Anne Sagendorph Moon

Lindsay Lehr

“My session with Anne did so much more than advise me on colors and style. She got me to think about why I dress the way I do and address some deep-seated insecurities. Being with Anne was like looking into a mirror—physically and metaphorically! I learned to embody and celebrate who I am Inside and out. I enjoy dressing myself and shopping now and love the new tool I’ve gained: expressing my playful and feminine personality through me personal style. I’ve learned that there is no need to be or strive to be anything other than exactly what I am. Thank you Anne for such a powerful and transformative gift.”

─ Lindsay Lehr, San Francisco, CA

Liz Behrens

“I always thought you had to go by someone else’s rules…beauty, business…you name it. I had to do it “their” way. What I claimed in this work with you was my kind of power…it’s soft power that works for me. I realized I have my own kind of power!

I was supposed to be dynamic and action oriented. Today I got permission to be myself…soft, fluid and flowing. There is power in that. I am no longer trying to be something I’m not. I have my own kind of power. My kind of beauty! I don’t have to do what the designers! I am my own person.”

─ Liz Behrens, Realtor, The Grubb Co., Oakland, CA

Kara Waltz

“Until today, that is. I went shopping today. And, I have to say, it was such a breeze. I do know how to dress myself. And, I do know how to shop for me. I was able to disregard 80% of the store. They weren’t my colors. Then I grabbed a few items to try on. It was okay if they did not work out. I could hear your voice saying little catchy tips, and yay and nays. Really Anne it is such a powerful thing to have this coaching for many of. It was like my entire life of wishing that I had an older sister or mom who was able to show me how to do this for myself. And now I have the gift of learning and knowing how to do it for myself. I’m so grateful… ”

─ Kara Waltz, Chiropractor, Oakland, CA

Anne's Professional Color Palette Gallery Season Spring

Robyn Scherr

“What I love about working with Anne is that my learning continues to broaden and deepen with each course I take. I built my business 15 years ago under her coaching. What color and style Dress for Your Future gives me is a level of refinement and ease to what I already do. I thought I would be learning rules: what colors work well for me, what shapes and textures. And I did learn that. What I’m finding is that it’s not about external rules. It is about discernment: knowing myself more deeply and dressing from that knowledge.”

─ Robyn Scherr, CranioSacral Therapist, Lafayette, CA

Anne's Professional Color Palette Gallery Season Summer

Geraldine Convento

“ I built my personal brand through Natural Marketing Style & Dress For Your Future! I’ve said this before. I’ll say it again. I’m so glad that I participated in Dress for Your Future and Natural Marketing Style programs. Since I was a child, I struggled with what to wear and how to dress myself. Now it’s quite often that I get dressed with pride. I think about our session. How you combined colors and accessories on me that I wouldn’t have ever thought to wear. It’s been very powerful for me. I appreciate you and value that experience. I am finally building my personal brand outside of my business! ”

─ Geraldine Convento, Branding and Web Presence Specialist, Oakland, CA

Rachael Starr

“I came to you originally because I was excited to learn a bit more about my style and what to wear. I had no idea of the impact that Dress For Your Future would have on my sense of self and life! I am most surprised by my heightened level of embodiment, confidence, and love for my precious, perfect, unaltered self. Being a trained therapist, I thought I knew almost every way to connect to my deepest self. Dress For Your Future showed me a completely different way to know, be, and love myself. Since working with you, I feel more beautiful, sexy, and attractive. I no longer hide behind my clothes. Rather, I glide through the world in clothes that feel wonderful on my skin and look wonderful in the mirror. I don’t worry about what I am wearing. In turn, I am more present with others. I feel set free from the pressures of buying what society told me to wear. Thank you from the bottom of my heart for this life-changing gift! ”

─ Rachael Starr, San Rafael, CA

Anne's Professional Color Palette Gallery Season Autumn

Aimee Golant

“Anne’s passion, eye for color and style, and her intuitive nature give her an edge over other color professionals. Through our work together she has created a thrilling and gorgeous color palette just for me, helped me shop ~ and know what to look for when shopping, and create amazing outfits. She also recommended I dye my hair, change the cut and use specific makeup colors. I’ve taken all of her advice and it has consistently helped me communicate who I am as soon as I enter the room before I even say a word. I stand out (in a good way) and feel great. I have seen my business flourish as a result.”

─ Aimee Golant, Metal Artist and Jeweler, Creator of the Oneness Project, San Francisco, CA

Anne's Professional Color Palette Gallery Season Winter

Laura Basha

“I love what Anne brings into the world through her work of color. From my updated color palette, something quite deep continues to unfold in me. Recently, I bought red cashmere Eileen Fisher sweater. At the time, it looked great. But it felt off when I wore it around. Now it’s in the consignment pile. Best of all, I don’t feel guilty about it, because I now know why. And, that’s a big deal. Thank you, Anne! No kidding, you’re a Rock Star! ”

─ Laura Basha, International Consultant and Author, Oakland, CA

Jewels La Mer

“I can’t thank you enough for taking me on as a Skype challenge. We live on opposites sides of America. She and I shared an initial concern about my colors would come across in a Skype session. With a keen eye, training, and gut instincts, she pulled together the most beautiful “Early Spring” palette for me. I just wish photos could show how spot on these are for me. After I received my palette, I was so excited to go around comparing the colors in my closet and home decorations. I was most pleased with the end result. If you have the opportunity to work with Anne, you will too.”

─ Jewels La Mer, Clayton, NC

Kim Cotterill

“Funny how that worked out! So this was liberating on many levels. I did not realize how much this was bogging me down both mentally and physically. I can see how this was such a necessary step.

I could not be more grateful for the time that you have spent with me Anne. I have managed to increase my client base, and build my business with consistency. I find all of your words of wisdom and expertise to be so helpful! And one of the things I most benefited from is how to dress… the color, accessorizing, hair, and makeup has made a huge impact on how I feel about myself and how people view me.”

─ Kim Cotterill, Santa Rosa, CA

Katie Lewis

“I just want to say thank you. You are brilliant in such a light & playful way. You offered me another way of being that brings so much more ease into my life. For so many years, getting dressed was such a struggle because I wanted to look good & feel good & wasn’t sure how to make that happen.

I never felt good “adorning” myself because clothes never gave me any enjoyment & being in front of a mirror only mirrored how unpleasant I felt. Being with you on Friday gave me another option.

It was really amazing to come home & recognize the difference between the clothes that are my clothes & the clothes I bought in hopes that I could present myself as someone else more glamorous, more rich, more powerful, more striking than me.

When I get dressed now I feel such a new freedom & sense of pleasure. I feel the clothes I put on my body are an expression & a reminder of connection rather than triggering disconnection: distress, confusion & doubt.

It’s funny that I never thought how I dressed could have such an effect. It is so ordinary & brilliant, & now also so obvious.”

─ Katie Lewis, Oakland, CA

Lisa Lisandrelli

“I wish there was another way to express my gratitude for today’s fabulous experience. Maybe a poem, a song, a painting….words seem less than adequate! To see the essence of colors, tones, prints, textures, and style expressions that are uniquely me is acknowledging and empowering! I can hardly wait to start playing with all the new insights you’ve provided. What an amazing process to watch you uncover the individualized colors that speak for me! (Your approach still rings all the bells of a Montessorian!) I can’t imagine having let anyone else do this for me, thank you, Anne! Today was a leap into feeling whole again! I look forward to creating beauty and joy as I ready myself to face each day. You have given me that gift! xoxo”

─ Lisa Lisandrelli, Montessori teacher, Petaluma, CA